Because of its unique status as a foundation entrusted with public money, the CFI attached paramount importance to operating in an economical, effective, and transparent manner, and to communicating its activities and results to a wide audience. — John R. Evans, Past Chair, CFI Board of Directors
To achieve this goal, the CFI is always looking to collaborate with institutions on initiatives, such as events, news releases, stories, multimedia and social media campaigns, that will inform government decision-makers and the public of the research enabled by CFI-funded infrastructure, and the outcomes and impacts it has on Canadians.
To effectively communicate and promote the research enabled through CFI investments to the public, some institutions have:
- Developed a diverse set of communications mechanisms and activities that they use to promote research and outcomes to their stakeholders. This includes social media, print, electronic, and various forms of multimedia;
- Developed close, sustained relations with specific media outlets in their community, tailoring products to the particular needs of each;
- Implemented communication or promotional campaigns where communications products are promoted to targeted groups though means such as social media and emails;
- Produced a number of thematic research pieces they pitch to media to be published as ongoing series;
- Written their communications products in a narrative form so that media have little to do to turn the information/pitch into a story of their own; and,
- Proactively posted stories on their website for the general public when a researcher is published or cited.
Here are examples of what some institutions are doing to promote the research and acknowledge sponsors and collaborators:
University of Guelph
Acknowledging research sponsors and collaborators in research-related publications is an effective way of informing government, decision-makers, the media and the public of the research enabled by the CFI. This is particularly true in our current media and social media environment, in which universities are responding to society’s needs for information that is directly available from the institutions themselves, rather than filtered by third parties. Universities are becoming their own media; at Guelph, students are involved in providing content for this media through a communications training program in the Office of Research called Students Promoting Awareness of Research Knowledge (SPARK). The main outlet for their material is the university’s print and online publication, Research . It includes acknowledgement of all collaborators, supporters and funders for each research story.
Director, Research Communications
Office of the Vice-President, Research
Phone: 519.824.4120 ext. 58278
Email: owen [at] uoguelph.ca
University of Victoria
In their research e-bulletin, Ideas in Action, the University of Victoria prominently cites the research supporters (funders) for each story they highlight.
Director, Institutional Programs
Office of Research Services
Email: cfi [at] uvic.ca