An ongoing challenge research communicators face is being informed and updated on the research and research outcomes at their institutions that is enabled by CFI investments — ultimately, knowing when there is something to communicate to the broader public.
To effectively share the results and outcomes of CFI investments internally some institutions have:
- Created research communicator positions, often located within their research offices;
- Set up mechanisms to share information between their research offices and communications on an ongoing basis — e.g. informed communications when outcomes are mentioned in a CFI project progress report;
- Established monthly/regular meetings of the research based business units where representatives from research communications and/or corporate communications participate;
- Used various progress reports generated by their institution, such as annual reports and Board reports, to garner communications leads;
- Implemented a process that triggers media relations to work with researchers to develop news releases and arrange interviews when a researcher publishes a scientific paper; and,
- Shared information between knowledge transfer offices and research communicators on research outcomes, such as patents granted and industry collaborations.