Creating a world-class tourist attraction

Creating a world-class tourist attraction

Université Laval works with director Robert Lepage to bring Quebec City’s history to life, boosting local tourism
July 11, 2012

To celebrate the 400th anniversary of Quebec City in 2008, playwright and stage director Robert Lepage created The Image Mill ― the largest projection show in the world. The success of the show relied on imagery of Quebec City’s colourful past being projected onto grain silos in the city’s harbour. To access these historical images, Lepage turned to the CFI-funded Laboratoire de muséologie et d’ ingénierie de la culture at Université Laval. Now an annual summer event, the projection continues to draw international praise. More than a million visitors have attended the show since it was launched in 2008. Over the four-month summer season in 2011, it generated $4.3 million in economic activity and created or maintained some 97 full-time jobs in the Quebec City region.